S4Labour is equally effective across all styles of hospitality business.
We recently rolled out S4Labour into BEAR, a fresh hybrid concept where chic cafe meets lively bar with a side order of delicious home-cooked food. BEAR, who recently opened their third venue, have grand plans for expansion, and will use S4Labour to provide the foundations for better labour management on which a thriving large business can be built.
BEAR’s decision to implement S4Labour was recently documented in Coffee Business World, the leading publication for the coffee and tea industry. Click here to read the full story.
Nothing captures the imagination of the British public quite like the World Cup. The month-long festival of football – inevitably bringing disappointment in England and delight for fans in other parts of the UK – never fails to create a sustained party atmosphere.
The potential for hospitality operators to capitalise is huge, especially those in the pub sector, and many will anticipate weeks of bumper sales. Here are our top tips for how to make the most of the opportunity after it all kicks off on June 14th.
Staff for Quick Service
Nobody enjoys long waits for service, but if you are showing the big games, attending to customers quickly is more important than ever. It can be integral to keeping the festive mood going. Fast service is extremely difficult if you are understaffed, so it’s crucial to forecast sales accurately and deploy enough staff to meet them without becoming overstretched. Even if you don’t typically offer table service it can be a good idea to task extra staff with serving drinks straight to tables, which will significantly reduce wait times at the bar.
Consider Kick Off Times
Unlike some past World Cups, which have meant late night or early morning viewing for British fans, this time round the timings fall very favourably. Most matches, including all three of England’s group stage games, kick off in the late afternoon or early evening – ideal for pubs. Evenings will no doubt be at the forefront of your attention, but the smart operator will identify other opportunities too. If your license permits it, opening early to show the France v Australia game (11:00 kick off) on the tournament’s first Saturday could be a shrewd move, as crowds are likely to stay put for the whole day’s action.
Know Your Audience
Coming as it does just once every four years, the World Cup is a special event, and brings with it an atypical audience. Research into customers at venues showing the last major international football event, Euro 2016, found that pub-goers in the 18-24 age bracket were 36% more likely to visit to watch international rather than domestic fixtures. Women composed 24% of the total clientele during these matches, an increase of a third on club games. Savvy operators will craft a balanced offer that appeals to these groups as well as a more traditional football-watching demographic.
It’s Not Just About England
Every operator showing the action is near-enough guaranteed three money-spinning days for each of England’s group games, and hopefully several knock-out fixtures beyond that, but the opportunities to maximise sales don’t end there. There are now over eight million foreign-born people in the UK, and depending on your location, matches involving the likes of Poland, Germany, and Australia may attract significant interest. And with more international players representing English clubs that ever before, games showcasing Premier League stars are likely to be well supported; you can be sure that Merseyside pubs will be packed out when Mohamed Salah’s Egypt are in action. It’s a great idea to think ahead to which fixtures will appeal to the population in your area and ensure you advertise heavily and staff appropriately for these.
S4Labour helps you understand the different staffing requirements that special events bring, leading to reduced costs, increased sales, and improved service.
S4Labour is expanding quickly. We enjoyed 60% sales growth in last year and have recently helped high-profile operators including Revolution Bars, Oakman Inns & Restaurants, and Butcombe Brewery roll out our software.
As our business grows, we are committed to bringing in the best people to work on our team. This ensures we will continue to meet the high expectations of our ever-increasing client base, as well as facilitate our further expansion.
In recent weeks we have recruited three new employees who we are sure will prove to be valuable members of our company. Joining us in the position of Business Development Manager are Ian Forrest and Lisa Hatfield. Ian brings with him a wealth of hospitality tech experience, having spent several years at industry-leading e-training provider CPL. Lisa will be a familiar face to many S4Labour customers, and re-joins us after a brief stint working in the automotive industry. She will focus on working with operators in the leased and tenanted pub sector.
Completing the trio is Elizaveta Ewens, who has been appointed to the role of Assistant Management Accountant having recently relocated to the UK from Russia.
Our current recruitment efforts are far from finished… We are still seeking to bring new faces to S4Labour and have vacancies in positions of Account Director (Leased & Tenanted), Compliance & Project Executive, and Executive Assistant to CEO. In addition, applications are now open for our 2018/19 graduate programme. Owing to the ongoing success of the 2017/18 edition, which saw four talented youngsters join us, we are expanding the scheme and will look to appoint seven graduates this year.
For more information about any of our vacancies, or to make a general enquiry about working for S4Labour, email firstname.lastname@example.org or call 01295 267400 today.
May was an excellent month for the UK hospitality industry with like for like sales across the industry up 5% on 2017 levels, our latest research has found.
Analysis of over 100 organisations using our S4Labour scheduling and HR software revealed that strong drink sales – likely bolstered by fine weather and the Royal Wedding effect – were the primary factor in the overall good performance.
Food-led venues enjoyed an 8.5% increase in drink trade, while wet-focused sites were up 7.7% on average.
Operators also saw a rise in food revenues – albeit a small one – with an overall 0.1% increase recorded across all businesses surveyed and dry-led sites faring slightly better in this regard.
June sees the start of the World Cup and many in hospitality will be anticipating a continuation of May’s good results for the industry (even if not for the England team).
By identifying and correcting times of sub-optimal staffing, S4Labour helps its clients increase sales and improve service, as well as reduce labour costs. Why not book a demo today?