July Tips into Growth Off the Back of a Big Final Week

July Tips into Growth Off the Back of a Big Final Week

After 3 weeks of decline in July, the final week has led to sales being up by 1.7% in hospitality compared to July 2019, one of the first times since re-opening. This is mainly driven by food sales which were up 6.9% compared to July 2019, despite drink sales down at -2.5%. Figures expectantly show London down at 10% following recent trends and non-London areas up 4.6%

Last week’s hospitality sales were up 13.6% on the same week in 2019, being the first time a positive weekly like for like (on 2019) had been recorded since re-opening back in April.
 
S4labour’s Chief Innovation Officer, Richard Hartley commented, “It is brilliant to see a positive monthly like for like figure for the first time in a while, albeit driven by one positive week. With changes to the NHS App hopefully reducing the ‘Pingdemic’ and foreign travel to the U.K allowed for some vaccinated countries we are hopeful about the coming weeks”.

Hospitality sales up on last week but still down on 2019 by 4.9%

Hospitality sales up on last week but still down on 2019 by 4.9%

 

Following the lifting of restrictions, S4labour (the people, productivity and payroll software provider for hospitality) analysed last week’s hospitality sales figures. Comparing the same week in 2019, they found evidence of an overall drop in sales of 4.9% with food sales down 3.3% and drink sales lagging by 12.6%.
 
In London, total sales were down by 18.6%, with drink sales down 23.4% and a drop in food sales by 10.2%.
 
Non-London sales figures showed a decrease in drink sales by 9.6%, but an increase in food sales by 5.4%.
However, week on week sales saw an increase in overall sales by 6.9%.
 
Commenting on the analysis, S4labour’s Chief Innovation Officer Richard Hartley, stated “Given the current conditions of people having to self-isolate within short notice, we have seen a noticeable number of sites not being able to operate a full trading week. It’s also worth noting the effect this is having on the customers’ ability to show up for bookings as hundreds of thousands are in self-isolation. This clearly is hampering the industry’s ability to successfully trade”.
 

 

Hospitality Sales Down 9%

Hospitality Sales Down 9%

Hospitality Sales down 9%

 

According to analysis from S4labour, the people, productivity and payroll software provider for hospitality, like-for-likes fell last week by 9.6% compared to the same week in 2019. Drink sales were down 17.7%, with food sales down 0.8% compared to the same week in 2019.

 

Trading in London continues to lag with last week’s sales down 24.1%. This was largely attributed to drinks sales, which declined by 30.7%, with food sales down 12.6%.

 

Non-London sites traded below 2019 levels by 6.3%, with drinks sales falling 14%. However, food sales were slightly up 1%.

 

S4labour’s Chief Innovation Officer, Richard Hartley commented, “despite the excellent weather, there are a number of factors that are currently suppressing sales. With circa 5% of the adult population being forced into isolation last week, there is going less people able to get out to eat and drink. While the heat drove stronger performance for rural sites, London’s limited outside space made it difficult to capitalise alfresco conditions. This coupled with the labour crisis, exacerbated by the Covid App, made last week a particularly challenging environment for hospitality. While we wait in anticipation for what we hope will be a great week with restrictions being lifted, these figures show that there is still a long way to go to fully restore consumer confidence.”

 

A Stay-At-Home Euros sees a fall in industry like-for-likes by 3.9% last week.

A Stay-At-Home Euros sees a fall in industry like-for-likes by 3.9% last week.

A Stay-At-Home Euros sees a fall in industry like-for-likes by 3.9% last week.

According to analysis from S4labour, the hospitality people and payroll software, the Euros-Finals weekend saw sales fall by 3.9% compared to the same week in 2019. However, hospitality sales were up 10.3% on the previous week.

 

The breakdown indicated food sales increased by 1.6% but drink sales were down 9.1%.

 

S4labour’s Chief Customer Officer, Sam Wignell stated “It’s clear that speaking to our customers, a lack of staffing resulting from Brexit, COVID restrictions and Track and Trace are affecting staff availability.  This is leading to a squeeze in the labour market for an industry that is heavily dependent on people. Hence, hampering the ability to trade.”

 

 

Sales in June up 4.4% on 2019 figures despite on-going restrictions.

Sales in June up 4.4% on 2019 figures despite on-going restrictions.

Sales in June up 4.4% on 2019 figures despite on-going restrictions.

The latest sales data from S4labour shows that hospitality sales for the month of June were up 4.4% on the same week in 2019. This is made up of a healthy increase in food sales of 16.2% but a significant decline in drinks sales of 6.9%.
Richard Hartley, Chief Innovation Officer for S4labour, commented “it’s great to see the country’s desire to get back into hospitality is sustaining, but the extended restrictions are continuing to have an adverse impact on the drinks trade and the revised date for ‘freedom day’ of July 19th will mean that they miss out on key trading opportunities including the key games of Euro 2020.”