Hospitality Sees Another Uplift in Sales

Hospitality Sees Another Uplift in Sales

Hospitality sales figures during February increased by 4% when compared to the same month in 2020. It is important to note that, in February 2020, there were some declines in sales due to public anxiety surrounding Covid.

Sites based within London experienced lower sales than February 2020. Both wet and dry-led sales declined by 8% and 7% respectively.

Non-London based sites saw a large 13% increase in dry-led sales, with stable wet-led sales compared to February 2020.

Richard Hartley, S4labour’s Chief Innovation Officer, said: “After 2 full months of trading following a tough festive period, to see another positive month of sales reveals some form of stability for the sector. The sector will benefit from the lifting of Covid restrictions, however the rise in VAT coming in April is causing concern for all operators.”

January Sales Reveal Some Much Needed Stability for Hospitality

January Sales Reveal Some Much Needed Stability for Hospitality

The first month of 2022 has seen stable sales across the sector, with January’s overall sales up 1% on 2020 levels.

Food-led sales were up 3%, however drink sales were down by a small 1%.

Sites outside of London saw their like-for-likes increase by 2%, whereas London-based sites saw their sales decline by 4% on January 2020.

Richard Hartley, Chief Innovation Officer, said: “January was shaping up to be a difficult month for the sector, especially following the loss on sales over the festive period. The stable like-for-likes are welcome but most likely not enough, as sector prices look set to rise given the oncoming surging costs in energy, labour, food, drink, and insurance.”

Week-on-Week Growth Spells Some Positivity for the Sector in a Time of Need

Week-on-Week Growth Spells Some Positivity for the Sector in a Time of Need

Last week’s hospitality sales remained soft — down 8% on 2020 levels. However, with the ending of Plan B restrictions potentially in sight, sales were up 4.5% on the previous week  — albeit from a low-base mark. 

Week-on-week sales in London were up 1%, whereas week-on-weeks in sites outside of the capital were up 5%. 

The majority of the like-for-like decline remains in London sites, where sales suffered a 23% fall on 2020 levels last week. Non-London, on the other hand, saw a smaller 3% drop in sales when compared to the same week in 2020.  

S4labour’s Chief Customer Officer, Sam Wignell, said: “Operators have started to see a slight turning of the tide and sales are, for the first time this year, starting to grow week-on-week. However, these rises are from a low point and there is a long way to go before the industry is in full recovery.”

Hospitality Industry Continues to Experience Shortfalls in 2022

Hospitality Industry Continues to Experience Shortfalls in 2022

The first full week of 2022 saw hospitality sales fall by 30% compared to the same week in 2020. 

Drink driven like-for-likes fell by 32.5%, whereas food sales were down a lower 27%. 

London sites are continuing to experience worse like-for-likes than sites outside of London, with sales in the capital declining by 36% on 2020 levels. 

S4labour’s Chief Innovation Officer, Richard Hartley, stated: “Speaking to customers, the availability of staff to meet sales has been a real issue for the sector. In some instances the demand is there, however the limit on available employees appears to be reducing opportunities for businesses. Hopefully as restrictions are eased, more staff are readily available and consumers gain more confidence.”

Key Festive Dates Suffer Significant Sales Slump, following a Difficult December for Hospitality

Key Festive Dates Suffer Significant Sales Slump, following a Difficult December for Hospitality

Hospitality sales for December were down 12% compared to December 2019.

Both drink and food sales experienced declines, with sales down 11.5% and 13% respectively.

London sites’ sales were hit the hardest as like-for-likes fell by 23% on 2019 levels. Non-London sites also saw downfalls, however by a lesser figure of 10%.

As for specific dates, London’s sales dropped on all occasions on 2019 levels:

  • Christmas Eve sales down 38%, with drink-led sales down 40%
  • Christmas Day sales down 23.5%
  • Boxing Day sales down 25%
  • New Year’s Eve sales down 11.5%

Non-London sites, however, were much less affected on specific holiday occasions — Christmas Eve saw food driven like-for-likes increase by 3.5% while Christmas Day’s overall sales were down 11.5% on 2019 for sites outside of the capital.

Richard Hartley, S4labour’s Chief Innovation Officer, said: “December has been an incredibly difficult month for the sector yet again. As we enter further into the new year, it is important that no more restrictions are imposed on the sector.”

Christmas Hospitality Sales Take a Concerning Decline

Christmas Hospitality Sales Take a Concerning Decline

The Christmas period saw hospitality sales decline by 30% when compared to 2019 levels.

Sites within London experienced a 50% decrease in sales on 2019 levels, whilst sites outside of the Capital saw their like-for-likes drop by a lesser 26%.

Week-on-week sales were also negative, with sales falling by 18% compared to the previous week.

These figures are from businesses that had at least a 14-day trading period over Christmas — meaning closed sites’ sales during Christmas are excluded. If closed sites were to be included, the sales figures would reveal even larger declines.

Richard Hartley, Chief Innovation Officer at S4labour, said: “The festive period is critical for the sector, and these figures spell concern on current consumer confidence. With this, it is vital no further restrictions are put in place as many businesses are struggling to survive.”