Weekly hospitality sales up 19.9% on pre EOTHO levels.

Weekly hospitality sales up 19.9% on pre EOTHO levels.

Weekly hospitality sales up 19.9% on pre EOTHO levels.

Analysis from S4labour shows that last weeks hospitality sales were up 19.9% on pre EOTHO levels. However, as the Eat Out to Help Out scheme came to an end, children returning to school and many going back to work, hospitality sales tailed off with a 12.8% week on week decline.

London bore a less severe week on week dip than the rest of the country, down 9.4%, but up 26.4% compared to the week before the EOTHO scheme launched. Outside the capital, week on week sales were down 13.4%, but up 18.8% compared to the week before EOTHO.

Over the last month, there has been a significant difference between the like for likes performance of food compared to drink, with food sales growing more dramatically in the wake of the EOTHO support. However last week, with EOTHO not available for the majority of the week, there was for the first time since July, a relatively modest difference, with drink sales slipping 11.5% and food sales down 14.0% on the previous week.

Sam Wignell, Chief Customer Officer at S4labour commented, last week was interesting because we had one day of EOTHO and a bank holiday Monday. This week will be the first full week without the government backed discount and so give a much clearer indicator of the health of the sector. While week on week sales were down, it is highly encouraging to see operators are still trading well above where they were a 6 weeks ago. On the whole, these set of figures point to a healthy level of public confidence albeit with a hard road of recovery ahead.

Eat Out Sales Figures

Eat Out Sales Figures

Week on week sales jump 20.5% on the back of Eat Out Scheme.

Analysis from S4labour shows a leap in like-for-likes sales of 20.5% on last week. The figures also show that last weeks like-for-like sales surpassed the same week last year by 2%, the first week this milestone has been reached since before lockdown.
 
There was a marked difference between food and drink sales, with food week on week sales up 35.8% and drink sales up a more modest 8.3%. Looking at the figures from Monday to Wednesday (while the Eat Out Scheme was valid) food sales both inside and outside the capital were up a remarkable 132% on last week.
 
The analysis shows that there was both week on week sales growth last week and a bringing forward of sales to the beginning of the week, albeit with a 5.2% slip in Thursday to Sunday trading on the previous week.
 
Chief Product Officer, Richard Hartley commented that the figures are the first indicator of the effectiveness of the Governments Eat Out to Help Out Scheme, food sales have been slower to recover since lockdown measures eased and this is a welcome shot in the arm for operators.
 
The research also identified in the first week of the scheme, the average site participating in the Eat Out to Help Out Scheme gave a discount of £987.38 on food sales and £202.27 on drink sales, totalling £1,189.65.

February 2020 Like For Like Sales Figures

February 2020 Like For Like Sales Figures

Like for like sales figures jump 4.4% for hospitality providers in February.

 

According to analysis of more than 1,500 sites using S4labour software, overall like for like sales were up 4.4% in February 2020, compared with the same month in 2019.

 

In February 2020, it was the sales of drinks that bolstered the strongest like for like growth, up 6.1% on February 2019, which contrasted with the 1.3% increase in sales of food. This however should be put into context, where 2019 saw reasonably strong growth in sales of food and very modest increase in drinks of sales. 

 

Like last month, it was sites outside of London that saw the strongest sales growth, with a 4.5% uplift of sales outside the capital and a 3.3% rise in London.

 

Sam Wignell, S4labour Chief Customer Officer noted that the figures show a continuing trend in 2020 which suggests that there is something of a revival of wet-led pubs outside London and really strong performance from restaurants in the capital. In fact, there was an 8.1% jump in like for like sales for food orientated business inside the capital and an 8.5% boost in like for like sales for drink focused business outside London. Both of which are year on year growth, something that will be highly encouraging to operators. It will be very interesting to see how this trend pans out throughout the rest of 2020.

January 2020 Like For Like Sales Figures

January 2020 Like For Like Sales Figures

Like for like sales figures bounce 5.5% for hospitality providers in January.

 

According to analysis of more than 1,500 sites using S4labour software, overall like for like sales were up 5.5% in January 2020, compared with the same month in 2019.

 

Unlike the vast majority of 2019, it was sites outside of London that saw the strongest sales growth, with a 6.1% uplift in sales outside the capital and a 3.2% rise in London.

 

There was also a small divergence between sales of food and drink. Drink sales in January 2020 were up 6.3% on January 2019, with food sales seeing a more modest rise of 4.3%.

 

The strong like for likes sales figures from the first month of 2020 should be put into the context of a relatively weak January in 2019, where sales were down 0.9% on 2018.  Last years dip in sales could have been linked to the growing number of people undertaking Dry January and Veganuary. With evidence that growing numbers of people participated in both initiatives in 2020, this month’s figures suggest that operators have managed to attract guests with a diverse range of preferences, catering for those cutting down on alcohol or meat. The figures fit in with a wider trend of the resurgence of the wet led pub.

2019 Like For Like Sales Figures

2019 Like For Like Sales Figures

Like for like sales figures up 1.7% for hospitality providers in 2019 compared to 2018.

 

According to analysis of more than 1,500 sites using S4labour software, like for like sales in 2019 were up 1.7%, compared to 2018.

 

While 2019 had several ups and downs, it followed a year that included record breaking warm weather and a football world cup, so growth for the year is encouraging for the sector.

 

As we saw throughout the whole year, London out performed the rest of the country, this resulted in like for likes sales growth of 2.6% compared to 1.5% outside the capital.

 

Although it was not true for every month of 2019, food focused businesses often had the better of the sales growth. Overall, this resulted in 2% growth in like for like sales over the year, compared to a smaller rise of 1.2% in sales for wet-led sites.

 

One trend that we will continue to look out for in 2020 is the rise of the wet-led site out side of the capital. For much of the last decade, figures have shown that public drinking is in decline, However, these figures suggest a much more healthy picture of the industry outside of London. Wet-led sites outside of London enjoyed a boost of 1.8% in sales in 2019, sites in London shrunk a fraction, with a drop of 0.1%. This shows just how impressive the food orientated businesses are inside the capital, with like for like growth of 8.8%, they are driving the majority of the capital’s sales growth.

November Sales Figures

November Sales Figures

Like for like sales figures grow 6% for hospitality providers in November 2019.

According to analysis of more than 1,500 sites using S4labour software, overall like for like sales grew by 6.0% in November 2019 compared with the same month in 2018.

There was positive like for like growth for both food and drink sales with the split being relatively equal. Food sales grew by 5.5%, with drinks sales up 6.2%.

Like previous months, there was a geographic skew towards London and the rest of the country, with like for likes up 7.5% in the capital, while sites outside London had a positive 5.6% increase in like for likes.

Across the country, it was drinks focused business that saw the greater sales growth in November, with a 6.8% rise in like for like sales, while food led business, who have typically had the better like for like figures throughout 2019, we up 4.9%.

The positive like for likes in November follow modest growth in October and operators will hope that it’s a good signal for Christmas trading.