The Christmas period saw hospitality sales decline by 30% when compared to 2019 levels.

Sites within London experienced a 50% decrease in sales on 2019 levels, whilst sites outside of the Capital saw their like-for-likes drop by a lesser 26%.

Week-on-week sales were also negative, with sales falling by 18% compared to the previous week.

These figures are from businesses that had at least a 14-day trading period over Christmas — meaning closed sites’ sales during Christmas are excluded. If closed sites were to be included, the sales figures would reveal even larger declines.

Richard Hartley, Chief Innovation Officer at S4labour, said: “The festive period is critical for the sector, and these figures spell concern on current consumer confidence. With this, it is vital no further restrictions are put in place as many businesses are struggling to survive.”

Get more S4

Join our mailing list to receive industry updates and sales figures, and latest product news.

You have Successfully Subscribed!