Half term presented a great opportunity for families to explore hospitality venues last week. This helped to boost sales by 11.5% compared to the same half term in 2019.
The industry saw a strong performance in food sales, going up by 22.27%, drinks saw a small increase of 0.72%. The increase was due to particularly good weather, giving families an opportunity to move around, spend and enjoy the break.
Week on week sales performance positively moved up by 3.1%, with food focused areas leading by a 6.2% increase. Drinks are not doing so well as sales dropped by 3.9%.
S4labour’s Chief Customer Officer, Sam Wignell added, “Eased restrictions are helping to bring in more people, but the industry has pending areas that need to be settled. Hence it could benefit from further eased policies. Also, we are looking at 21st June to make things better”.