Hospitality sales figures during February increased by 4% when compared to the same month in 2020. It is important to note that, in February 2020, there were some declines in sales due to public anxiety surrounding Covid.

Sites based within London experienced lower sales than February 2020. Both wet and dry-led sales declined by 8% and 7% respectively.

Non-London based sites saw a large 13% increase in dry-led sales, with stable wet-led sales compared to February 2020.

Richard Hartley, S4labour’s Chief Innovation Officer, said: “After 2 full months of trading following a tough festive period, to see another positive month of sales reveals some form of stability for the sector. The sector will benefit from the lifting of Covid restrictions, however the rise in VAT coming in April is causing concern for all operators.”

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