Eat out to help out sees sales increase by 70.9% over the first three days of the week. Sales numbers taken from S4labour have shown that the Eat Out to Help Out scheme has proved hugely successful and a welcome boost to the industry. Food sales have more than doubled with a 114.3% increase, with drink, understandably, not as high at 29.8%. Richard Hartley, Chief Product Officer, commented “It’s been a great initiative at a crucial time for the industry and we hope that this will give consumers the vital confidence we need them to have to return enjoy the great hospitality our customers provide. We have seen confidence gradually increasing since the reopening of the industry at the start of July, however this level of support is the catalyst consumers needed on the journey back to normality.”

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